Spearheaded design and production of Glossier displays. Bringing a slice of Glossier retail experience to the Sephora in-store environment. The goal was to make the customer’s testing experience seamless by implementing straightforward navigation, proper angles for comfortable testing, and visualization of product shades.
Press: Harper's Bazaar, WWD
Awards: Gold Winner of Outstanding Merchandising Achievement Award
Glossier’s iconic wavy tray tester system from owned retail finds its home on Sephora display’s top shelf. It isn’t just a decorative element, but also an innovative system that allows the trays to be easily moved and rearranged for launches and updates.
Front of store table design inspired by the packaging and color codes of the brand.